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AI Skills
The skills I actually use on client work, sorted by the tool they run in. Download one, drop it in your own workspace, change whatever you want.
Copy Workshop
A guided creative-strategy and copywriting workshop. It walks you from problem, audience, and action through product truth, tension, promise, and proof before a single headline gets written — then explores the idea through ten copywriter lenses and critiques the result.
Claude
Drop the file into a Claude Project or install it as a Skill.Copy Workshop
A guided creative-strategy and copywriting workshop. It walks you from problem, audience, and action through product truth, tension, promise, and proof before a single headline gets written — then explores the idea through ten copywriter lenses and critiques the result.
Marketing Campaign Brief
Turns a request into a campaign brief a team can start from — audience, channels, dates, approver, and the asset matrix written before the hero asset gets designed.
Branding Brief
The questions that have to be answered before identity work begins — positioning, audience, competitive set, tone, and what the brand has to survive.
Logo Brief
Scope, usage, and constraints for a mark before anyone opens a design file — where it has to work, what it sits beside, and what it must never do.
New skills as I build them.
Twice a month with the newsletter. No separate list.