Questions I get asked

Straight answers on hiring design help, fixing creative workflow, and using AI without wasting a quarter. Every answer links to the longer piece.

Hiring

What should you look for in a graphic designer?

Look for range within one discipline rather than a portfolio that spans everything thinly, work that shows the constraint it was made under, and a designer who asks about the audience before the deadline. Awards and tool lists tell you almost nothing about whether the work will land.

Read the full answer →
Hiring

Where do you find a freelance presentation designer?

Referral first, then designers who publish their own deck work rather than marketplace listings. A presentation designer worth hiring will restructure your story before touching a template — ask for an example where they changed the argument, not just the slides.

See how deck projects run →
Workflow

How do I fix my creative workflow?

Start with intake, not tools. One request channel, five required fields, one weekly triage, one named approver per project, and one measured number — days from request to approved. Most teams find their biggest leak in week one, and it is almost never the design software.

Read the 30-day playbook →
AI

Where does AI actually save a creative team time?

First drafts of copy, resizing and versioning production assets, and summarizing feedback into a single revision list. It does not save time on concept, art direction, or anything requiring taste. Teams that report real gains changed a process in the same quarter — the process usually did the work.

Read the full answer →
Working together

Do you work with teams outside Boston?

Yes — most engagements are remote across US time zones, with Boston-area clients meeting in person when it helps. Projects run from three days to about four weeks, fixed scope, no retainer required.

See how projects work →

Question not here?

Describe the project in two sentences. I will tell you what it actually is.

Tell me what you need