Portfolio Highlights
Design that cuts through the noise—rooted in strategy, guided by neuroscience, and built to stick. I turn complex ideas into visuals people actually remember.
Rebranding 40+ Loftware Marketing Case Studies
Managed and art directed the rebranding of 40+ case studies in partnership with senior directors, writers, and designers. Collaborated with the Demand Gen team to meet distribution deadlines. Built a reusable template system and automated workflow to streamline reviews and approvals—delivering the full rebrand within a 12-week timeline.
Designing Clarity: A White Paper Reinvented for the Scroll Era
Directed a White Paper campaign featuring a redesigned template system focused on visual clarity and audience retention. Introduced isometric illustrations, bold gradients, generous white space, and infographic-style visuals to guide the reader. The new layout improved readability, content flow, and brand consistency—turning dense reports into engaging, high-impact marketing assets.
Banner Strategy: Driving Cloud Adoption Through Targeted Messaging
Spearheaded a banner ad campaign in partnership with product management and the content team to educate audiences on the benefits of moving to the Cloud. Developed messaging strategy, creative direction, and ad variants tailored to buyer personas—driving awareness, engagement, and click-throughs across key digital channels.
Cross-Industry Brochures
Led the design team in repurposing a series of industry-specific brochures to align with updated visual identity.
Bringing Stories to Life: Explainer Video Series for Strategic Launches
Collaborated with the Director of Content and VP of Marketing to script 2–3 minute explainer videos. Directed illustration style, animation, and voiceovers to align with brand tone. Managed vendor relationships, timelines, and creative development—ensuring a smooth production pipeline and on-time launches across web, email, and social media campaigns.
Enterprise Labeling in 90- Seconds
Produced an Enterprise Labeling video for web, YouTube, Google Ads, and sales enablement—crafted to drive awareness, simplify messaging, and support multi-channel promotion.
Modernize Labeling in SAP®
What's something Created an explainer video on modernizing labeling systems—showing how seamless integration with SAP® streamlines operations, reduces errors, and supports global scalability across the supply chain. your business offers? Say it here.
Loftware Cloud Designer
Led creative development for this explainer video—shaping the script, visual style, and production flow to showcase how Loftware Cloud Designer simplifies global label creation.
Automate with Loftware Prisym 360
Co-wrote, designed, art directed, and produced this clinical labeling explainer video—collaborating across teams to ensure clarity, regulatory accuracy, and visual impact.
Loftware Connector for Oracle
Script writing, illustration, design, Flash animation
Efficiency Maine
Illustration, Animation (The YouTube video is horribly lo-res)
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