Portfolio Highlights

Managed and art directed the rebranding of 40+ case studies in partnership with senior directors, writers, and designers. Collaborated with the Demand Gen team to meet distribution deadlines. Built a reusable template system and automated workflow to streamline reviews and approvals—delivering the full rebrand within a 12-week timeline.

Directed a White Paper campaign featuring a redesigned template system focused on visual clarity and audience retention. Introduced isometric illustrations, bold gradients, generous white space, and infographic-style visuals to guide the reader. The new layout improved readability, content flow, and brand consistency—turning dense reports into engaging, high-impact marketing assets.

Boston Globe Media connects with the people shaping Greater Boston—those buying homes, making decisions, and driving the local economy. 79% engage weekly.

This interactive presentation introduces the brand’s renewed focus on reach, relevance, and real impact. Each face and stat highlights one truth: this isn’t media talking at Boston—it’s talking with Boston.

Balanced Scorecard offers a practical, proven framework to bridge execution gaps and align vision with outcomes. Whether you're mapping your strategic goals, cascading them through business units, or ensuring their execution, this series of focused workshops will equip your team with the tools to lead with clarity, accountability, and measurable results.

Spearheaded a banner ad campaign in partnership with product management and the content team to educate audiences on the benefits of moving to the Cloud. Developed messaging strategy, creative direction, and ad variants tailored to buyer personas—driving awareness, engagement, and click-throughs across key digital channels.

Led the design team in repurposing a series of industry-specific brochures to align with updated visual identity.

This explainer video series breaks down how Loftware connects labeling to your business systems—whether you're printing on demand, integrating with SAP or Oracle, or managing global compliance. Discover how the right label, at the right time, from the right system, can transform your supply chain from bottleneck to advantage.

Collaborated with the Director of Content and VP of Marketing to script 2–3 minute explainer videos. Directed illustration style, animation, and voiceovers to align with brand tone. Managed vendor relationships, timelines, and creative development—ensuring a smooth production pipeline and on-time launches across web, email, and social media campaigns.