Creative Lead · Senior Designer · AI Consultant

Scott Vigneault

Your marketing gets senior creative direction — without the full-time hire, the agency overhead, or the three-week onboarding call.

For 18 years, I was the sole senior creative at Loftware — a global B2B SaaS company with operations across 15+ international markets. I owned everything: brand strategy, campaign direction, motion video, website design, executive presentations, and the creative operations system that made it all run.

I get into work fast, I already know what breaks down in lean marketing teams, and I produce assets that look right and work hard. You get someone who can cover creative direction, execution, and AI-assisted production — sometimes all in the same week.

I work best with teams that have real deadlines, real brand standards, and too many requests for too few hands. If that's your situation, let's talk.

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Career timeline

Where I've been.

2022 – Present

VigVibe — Fractional Creative Director & AI Workflow Consultant

Running VigVibe as a solo practice. Creative direction, campaign design, deck design, AI-assisted workflow setup, and the Creative Friction Audit for lean B2B marketing teams. Operating StoryScope and UnBoxd as sub-brands under VigVibe.

2007 – 2025

Loftware — Creative Director, 18 years

Sole senior creative for a global B2B SaaS company (enterprise labeling software). Led five full website redesigns, directed 10+ years of the Top 5 Trends campaign series, produced 600K+ view YouTube explainer series, built creative operations workflow on Wrike that cut cycle time by 140%, and championed AI tool adoption (Midjourney, ElevenLabs, ChatGPT) across production.

2003 – 2007

VigVibe — Freelance Creative Director

Brand identities and campaign systems for enterprise clients including Timberland, Deutsche Bank, Cisco, SAP, and Brookstone.

2000 – 2003

The Creative Group — Senior Designer, Boston, MA

Campaign visuals and brand collateral for B2B/B2C clients. Produced the "20 Minutes to Retirement" campaign for Zurich Scudder Investments in partnership with Morningstar.

1998 – 2000

MediaStream — Senior Graphic Designer, Manchester, NH

Award-winning multimedia campaigns for healthcare and biotech clients — print, digital, and motion.

CliftonStrengths

How I'm wired.

My Gallup CliftonStrengths shape how I approach work — what I'm naturally good at and how I work best with teams.

Ideation

I find connections between unrelated ideas. I thrive when I can take a vague problem and make it concrete.

Futuristic

I'm energized by what could be. I use that to make work that feels forward-thinking, not just current.

Maximizer

I focus on strengths and amplify what's already working — not fixing everything, just making the right things excellent.

Individualization

I spot what makes each person and team different — and adapt my work and communication accordingly.

Strategic

I quickly sort through complexity and find the clearest path. I help teams move through decisions, not around them.

* Strength descriptions are interpreted; full Gallup report available on request.

Scott Vigneault

Where I've been.

How I'm wired.

Let's work together.