Top 5 Trends Campaign Series
Art directed 10 consecutive years of the industry's leading annual trends report — ebooks, ads, landing pages, social, and email campaigns.
▲ #1 downloaded asset · 15,000+ leads/year
Executive Deck Design System
Built and maintained a reusable deck system for sales, executive leadership, and global conference keynotes used across 15+ markets.
▲ Consistent brand at scale, faster production
Website & Brand Design System
Owned the Loftware visual brand across 18 years — five complete site redesigns, global campaign systems, and a design system used across 15+ international markets.
▲ 25% traffic increase per site redesign iteration
YouTube Series & Companion Content
Produced and directed a B2B explainer video series for YouTube — plus companion print and digital content including the Spotlight industry magazine.
▲ 600,000+ video views · multi-format campaign
AI Marketing Workflow Guide
Designed and produced "7 Workflows That Win" — a lead-generation asset and positioning piece for AI-forward marketing teams.
▲ Content design, cover art & production layout
Case Study Design System
Designed and maintained the full case study library — cover systems, layout templates, and brand consistency across 20+ enterprise client stories (AstraZeneca, Kao, Cumberland, and more).
▲ 140% ops cycle time reduction · consistent output at volume
eBooks, White Papers & Reports
Designed a full library of long-form content — ebooks, white papers, and industry reports — with custom illustrations, photography direction, and brand-consistent layouts.
▲ Top gated assets in lead gen · 15,000+ downloads/year
Webinar & Campaign Banner System
Designed the full webinar and digital campaign banner library — consistent brand templates used across Fortune 500 client stories including McCormick, Lindt, Cotts, and Savencia.
▲ Enterprise client campaigns across 15+ markets
More work available
Detailed case studies with process documentation are available on request.
Request full portfolio