This week in AI…
Notes on creative workflow, presentation design, and where AI actually earns its keep. Twice a month, from twenty years inside marketing teams.
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Latest · Playbook 6 min read · Mar 4, 2026
How to fix a creative request process in 30 days
Five steps, in order, that you can run without buying software. Most teams find the biggest leak in the first week — and it is almost never the design tool.
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Answer
Should you hire an agency, a freelancer, or another headcount?
The honest answer depends on three things: how often the work recurs, how senior the judgment needs to be, and who owns the deadline.
4 min read · Feb 18, 2026
Field note
AI did not make your team faster. Your intake form did.
Every team I audit that credits AI for a speed gain made a process change in the same quarter. The process change did the work.
3 min read · Feb 4, 2026
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