Brand identity

Brand identity system

Loftware · 2021

Full brand system redesign — logo, visual identity, typography, color, templates, and guidelines for a global marketing team.

A rebrand is only as good as the templates that follow it. This one shipped with the guideline document and the working files at the same time — decks, one-pagers, social, email, event graphics — so the team could hold the brand on their own.

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