Brand identity

Branding identity and template redesign

Loftware · 2023

Identity refresh and the template library that carried it — decks, documents, and campaign layouts a marketing team could run without a designer in every request.

A rebrand is only as good as the templates that follow it. This one shipped the guidelines and the working files at the same time, so the team could hold the brand on their own.

Template library — the part of a rebrand that decides whether it survives.
Template library — the part of a rebrand that decides whether it survives.
Applied layouts.
Applied layouts.
Applied layouts.
Applied layouts.

More work

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