The True Cost of Mislabeling

Booth environment, wayfinding, and signage for a European logistics trade show — plus the infographic that anchored the stand.

Booth graphics get reused at three different footprints, so the kit was drawn as modular panels — the same artwork works at an island stand and an inline without a redraw. The iceberg infographic ran bilingual, German over English, and did the explaining while the booth staff were busy.