Brand identity

Branding redesign

Loftware · 2018

The earlier identity system — visual language, editorial covers, and a campaign look applied across a full year of content.

The system that preceded the 2023 refresh. Editorial covers did most of the work: one layout logic, one type hierarchy, applied title after title.

Modernizing, Streamlining, and Digitizing.
Modernizing, Streamlining, and Digitizing.
Ensuring Supply Chain Continuity in Uncertain Times.
Ensuring Supply Chain Continuity in Uncertain Times.
7 Key Challenges of Pharmaceutical Labeling.
7 Key Challenges of Pharmaceutical Labeling.

More work

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