Campaigns

Spotlight campaign

Loftware

An editorial-led campaign series — cover treatment, banner system, and spreads carried across paid, email, and event.

One art direction, applied across paid, email, editorial, and event. The point of a campaign system is that the fifth asset costs less than the first.

Campaign identity applied across the series.
Campaign identity applied across the series.
Spotlight cover treatment.
Spotlight cover treatment.
The Strategic Power of Packaging and Labeling — editorial spread.
The Strategic Power of Packaging and Labeling — editorial spread.

More work

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